With the way things have been going recently, it’s probably time to remind everyone of the importance of a truly ‘holistic’ approach to SEO…
Many marketers concentrate on one or two particular aspects of SEO, and end up with a highly unnatural and unbalanced result. It’s like looking after your car. If you only ever tune the engine, and don’t service it with an oil change plus change the tyres and brakes as they need doing etc., then over time the car gets in a worse and worse condition. And it’s cumulative.
You need to look at your SEO holistically, and consider all the angles and elements that help you rank.
If you haven’t seen ‘The Periodic Table Of SEO Ranking Factors‘ from SearchEngineLand then you should take a look:
Even if you don’t agree with certain parts of it, it’s important to look at your SEO in this way, as otherwise you’ll fail to see the bigger picture; the one that Google’s algorithm DOES see to some extent.